1. Define the Purpose and Message:
– What is the purpose of the logo?
– What message or values should it convey?
2. Research and Understand the Brand:
– Understand the brand’s identity, values, and target audience.
– Analyze competitors’ logos to ensure uniqueness.
4. Choose Colors:
– Select a color scheme that aligns with the brand and its personality.
– Consider the psychological impact of chosen colors.
5. Scalability:
– Ensure the logo remains clear and recognizable when scaled up or down.
6. Simplicity:
– Aim for simplicity to enhance memorability.
– Avoid unnecessary complexity that can hinder recognition.
7. Timelessness:
– Create a design that will remain relevant and effective over time.
8. Versatility:
– Ensure the logo works well across various media (print, digital, etc.).
– Consider how it will appear in black and white.
9. Uniqueness:
– Confirm that the logo is distinct and not easily confused with competitors.
– Conduct trademark searches to avoid legal issues.
10. Test in Different Contexts:
– Test how the logo looks on different backgrounds.
– Check its appearance in various applications (business cards, websites, merchandise, etc.).
11. Feedback:
– Gather feedback from stakeholders and target audience.
– Be open to constructive criticism and iterate accordingly.
12. Legal Considerations:
– Ensure the logo doesn’t infringe on existing trademarks.
– Consider registering the logo for trademark protection.
13. File Formats:
– Provide the client with the logo in various file formats (vector and raster) for different use cases.
14. Brand Guidelines:
– Develop a set of guidelines for logo usage to maintain consistency.
– Include specifications for colors, fonts, and clear space.
15. Presentation:
– Present the logo concept along with rationale to the client.
